Uncover essentially the most related trade information and insights for trend creatives, up to date every month to allow you to excel in job interviews, promotion conversations or impress within the office by rising your market consciousness and emulating market leaders.
BoF Careers distils enterprise intelligence from throughout the breadth of our content material — editorial briefings, newsletters, case research, podcasts and occasions — to ship key takeaways and learnings tailor-made to your job operate, listed alongside a choice of essentially the most thrilling dwell jobs marketed by BoF Careers companions.
Key articles and need-to-know insights for creatives in trend at the moment:
1. Can ‘Emily in Paris’ Catapult Vestiaire Collective Into the American Mainstream?
Beneath showrunner Darren Star and costume designer Marylin Fitoussi, plenty of luxurious labels have made it into the Netflix sequence, “Emily in Paris”, together with Chopard, Ami Paris and LVMH-owned Rimowa. Web site site visitors to Rimowa’s web site surged following its characteristic in season two, Emelie De Vitis, Rimowa’s senior vice chairman of product and advertising and marketing, instructed Rolling Stone in 2022. It’s no surprise then that when Netflix approached Vestiaire Collective with a storyline and a suggestion for a paid product placement final 12 months, the resale platform jumped on the alternative.
The “Emily in Paris” cameo is a part of Vestiaire Collective’s wider technique to develop its US enterprise, which makes up for 20 p.c of its gross sales. The brand new season drops at a time when shoppers are pulling again from spending, significantly within the luxurious sector. This poses a possibility for resale websites like Vestiaire Collective to convey worth to price-conscious customers in addition to individuals trying to monetise their closets, mentioned Samina Virk, Vestiaire Collective’s chief government of its North American arm.
Associated Jobs:
Artwork Director, Burberry — London, United Kingdom
Junior Copywriter, Skims — Los Angeles, United States
Senior Content material Affiliate, Chalhoub Group — Dubai, United Arab Emirates
2. How the Streetwear Buyer Is Evolving
Regardless of the narrative on the contrary, streetwear isn’t useless and younger shoppers aren’t casting apart their sneaker rotation for a wardrobe stuffed with loafers. Whereas the marketplace for manufacturers like Supreme, Off-White and Palace has cooled, it’s nonetheless transferring. What’s modified is the streetwear shopper is not a monolithic, head-to-toe model loyalist. As a substitute, retailers and different specialists say the younger shoppers who might need solely purchased graphic T-shirts and hoodies a number of years in the past are embracing a various wardrobe that mixes streetwear, heritage manufacturers and conventional menswear or luxurious.
“There’s a venn diagram between the shoppers for Wales Bonner-Adidas, Supreme and Bottega [Veneta],” mentioned Jian DeLeon, Nordstrom’s males’s trend director who was previously the editorial director of the youth tradition journal Highsnobiety. “They could aspire to purchase one particular piece from Bottega however are going to put on it with Carhartt pants and a graphic T-shirt from Pleasures or Supreme.”
Associated Jobs:
Graphic Designer, Métier — London, United Kingdom
Graphic/Print Designer, Vetements — Zurich, Switzerland
Color & Idea Supervisor, Coach — New York, United States
3. Why Vogue’s New Main Man Appears to be like So Acquainted
After 20 years as a journeyman actor, Glen Powell has gone on a number one man run hardly ever seen in at the moment’s entertainment-sphere. After starring within the rom-com hit “Anybody However You,” motion flick “Hitman” and now “Twisters”, he’s steadily mentioned on social media and within the press in the identical breath as Gosling, Cruise, Clooney, Pitt, Smith and different four-quadrant stars.
Vogue loves a brand new face. What makes Powell’s fast ascent so fascinating is that he isn’t, significantly: along with his hair, jawline and conventional wardrobe, the actor represents a clear break from risk-takers like Jacob Elordi, Timothée Chalamet, Donald Glover, Colman Domingo, Pedro Pascal and Austin Butler, who’ve dominated crimson carpet protection and menswear blogs over a lot of the final decade. “It’s actually exhausting to penetrate the tradition throughout numerous segments of society nowadays,” mentioned Doug Shabelman, chief government of Burns Leisure, which matches expertise with manufacturers. “You might see [Powell] doing an advert for just about all people.”
Associated Jobs:
Content material Editor, De Mellier — London, United Kingdom
Submit-Manufacturing Specialist, Tiffany & Co. — New York, United States
Showroom Coordinator, Cabine Artistic — Los Angeles, United States
4. H&M’s Massive Guess on Vogue’s Elusive Center
It’s turn out to be a truism in trend that the middle-market model — someplace between Shein on the low finish and Hermès on the high — goes extinct. H&M Group chief government Daniel Ervér would beg to vary. Six months after assuming the highest job on the Swedish fast-fashion large, the place he has labored for almost 20 years, the corporate is placing the ending touches on a method meant to drag it out of a half-decade funk. On the coronary heart of his plan is a full-court effort to persuade customers that H&M’s clothes is value paying for at any value, whether or not it’s a $15 knit high or a $200 suede skirt.
The retailer has refreshed its design standards, Ervér mentioned, granting its product group full inventive management over its assortment, beginning with a fall assortment that features leather-based items, lengthy female attire and a a pretend fur lengthy coat — “one thing for everybody to like,” the model mentioned. To higher showcase these garments, the retailer plans to finish renovations on 250 of its 4,000-some shops this 12 months. A sequence of pop-ups in main cities and an internet site redesign are additionally within the works.
Associated Jobs:
Head of Visible Merchandising, Carhartt WIP — Paris, France
Print & Shoot Manufacturing Director, Coach — New York, United States
Senior CAD Specialist, Ralph Lauren — Bangalore, India
5. The Similar Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances
Molecule 4471A smells like one thing you’d detect in a fragrance: It has a citrusy tang of sugar and acid, but in addition notes that flip it from fruit in the direction of flowers. It incorporates neither. Like different artificial molecules created by Osmo, 4471A wasn’t derived from blooms blanketing a subject in France however brewed in a lab — on this case, an workplace in New York filled with glass flasks, robotic equipment and jars of chemical compounds.
Osmo spun out from an AI analysis mission at Google on the finish of 2022. Founder and chief government Alex Wiltschko had realised he might use a machine-learning approach known as embedding, which underlies giant language fashions like ChatGPT and Spotify’s personalisation algorithm, to successfully construct a map of odour that permits the corporate to intently predict what a molecule will scent like from its construction. Whereas the corporate can create never-before-smelled molecules, its enterprise is in devising substitutes for substances that is perhaps poisonous or restricted. It might additionally assist determine white areas available in the market and produce new scents to fill them.
Associated Jobs:
Senior Artistic Lead, On — Zurich, Switzerland
Jewelry CAD Designer, Tiffany & Co. — New York, United States
Senior Visible Affiliate, Tory Burch — New York, United States
6. The Soho Home of Nail Salons
Majesty’s Pleasure describes itself as “New York’s first social magnificence membership.” What appears to be like like a eating room is definitely 50 manicure-pedicure stations, served by a grand cocktail bar. The house, which occupies the second flooring of a constructing simply off Park Avenue South, is Majesty’s third location. And so they’re in good firm, because the neighbourhood has turn out to be one thing of a vacation spot for magnificence sizzling spots.
However as its title suggests, Majesty’s Pleasure needs to be a bit extra decadent than its rivals. For one: It’s a social membership, not strictly a member’s one, that means that anybody can are available and pay for its providers. A couple of quarter of purchasers choose to affix the “Leisure Membership”, a tiered subscription that grants them between one to limitless manicures and pedicures monthly. Regardless of the competitors within the space, Majesty’s Pleasure believes it has created a wholly new hospitality enterprise mannequin. The preliminary response signifies they may very well be proper.
Associated Jobs:
Content material Operations Supervisor, Stuart Weitzman — New York, United States
Senior Artwork Director, Kate Spade — New York, United States
Visible Merchandiser, Hugo Boss — Melbourne, Australia
7. Why Revolve Is Embracing Brick-and-Mortar
Retail traits are altering. Consumers more and more wish to bodily see and take a look at on garments, creating demand for quaint brick-and-mortar shops and forcing on-line manufacturers to evolve or stagnate. In response, Revolve launched a limited-time pop-up retailer in ritzy Aspen, Colorado, in December. In June, the corporate opened its first everlasting bodily location at that actual spot. The query now could be: The place does it go from right here?
Revolve’s valuation peaked in late 2021 through the Covid-19 pandemic, however it has misplaced roughly 80 p.c since then. However the the Aspen pop-up retailer experiment was a hit, chief monetary officer Jesse Timmerman mentioned in an interview. Revolve selected the placement as a result of it matches with the retailer’s aspirational branding concentrating on 18- to 35-year-old ladies. The outcomes exceeded expectations, making a everlasting retailer logical, Timmerman mentioned.
Associated jobs:
Visible Merchandising Coordinator, AWWG — London, United Kingdom
Collaborations Specialist, Iris Van Herpen — Amsterdam, The Netherlands
Senior Visible Merchandising Supervisor, Moncler — New York, United States
8. Why ‘Dangerous’ Model Can Be Good Enterprise
All through her profession, Blake Full of life has famously mentioned she attire herself with out a stylist on name. That has lengthy endeared followers to her wide-eyed, TV-princess persona and lent a way of authenticity to her private fashion. However her strategy is more and more out of step together with her superstar friends, who routinely faucet image-makers to generate impeccable trend moments for the crimson carpet and past. Suppose Zendaya dressed by Legislation Roach for the “Challengers” tour, or Kendall Jenner donning Bottega Veneta for a fuel run.
In fact, Full of life isn’t the one A-list superstar scrutinised over her fashion. For years, trend insiders have expressed puzzlement over Taylor Swift’s conspicuously common trend sense. However the singer’s girl-next-door popstar attraction sells out stadium excursions. And she or he has a powerful observe report as a trend influencer as well, inspiring legions of followers to purchase Popflex skorts and Hill Home House skirts. In a way, Full of life is following that very same playbook. Every “dangerous” outfit generates publicity, and builds her highly effective private model, which in flip has given the actress a robust platform to advertise her new hair care label, Blake Brown.
Associated Jobs:
Stylist Coordinator, Bloomingdale’s — New York, United States
On-Determine Stylist, Hole — San Francisco, United States
In-Retailer Visible Merchandiser, Gucci — Sydney, Australia
