Edward Enninful, former European editorial director of Vogue and editor-in-chief of British Vogue, is launching EE72, a media and leisure firm. Based mostly in New York with an workplace in London, EE72 will develop and produce content material, experiences and merchandise in partnership with firms and creators. Enninful will function chief artistic officer, whereas his sister Akua Enninful, a expertise agent, can be chief government.
“EE72 represents a pure development of the inspiration I’ve constructed my profession on,” mentioned Enninful. “We’re creating an area the place creativity transcends boundaries, the place various voices don’t simply exist—they lead. Our mission is to reshape how we see and perceive one another, constructing bridges throughout cultures and communities.”
Enninful left his publish at British Vogue — the place he made historical past because the title’s first Black editor-in-chief — in 2024. Throughout his tenure, Enninful energised the journal with a zeitgeisty mixture of trend, cultural and political protection that drove dialog and industrial traction. A lot of his covers featured highly effective ladies from outdoors of the business, together with Oprah Winfrey, Malala Yousafzai and Sinéad Burke; his final challenge was a trend tour-de-force, that includes 40 former Vogue cowl stars collectively.
Study extra:
Edward Enninful to Step Away as British Vogue’s Editor-in-Chief Subsequent Yr
Enninful will transition to a brand new international advisory function, whereas ‘having the liberty to tackle broader artistic initiatives,’ he mentioned in a memo to workers.
