Olaplex’s web gross sales declined 1.9 p.c to $97 million within the quarter ending March 31, 2025, the corporate reported Thursday.
The specialty retail channel was a shiny spot, producing $38.6 million in gross sales — a 12 p.c enhance year-over-year. Nonetheless, these features had been offset by continued declines within the model’s skilled and direct-to-consumer channels, which fell 10.9 p.c and seven.2 p.c, respectively.
The status hair care firm posted web earnings of $0.5 million, a steep drop from $7.7 million in the identical quarter of 2024. Nonetheless, Olaplex maintained its full-year steerage and expects web gross sales between $410 million and $430 million in 2025.
“We had a stable begin to the 12 months, because the quarter marked continued progress on our transformation … with first-quarter gross sales coming in forward of our expectations,” mentioned Amanda Baldwin, Olaplex’s chief government, in an announcement.
Be taught extra:
The Architect of Olaplex’s Turnaround
Chief government Amanda Baldwin has been tasked with course-correcting the embattled haircare model. Utilizing her advertising and marketing muscle, she hopes to rebuild the bond Olaplex as soon as shared with magnificence customers and buyers alike.
