Ty Haney is able to scale her new enterprise.
The entrepreneur, who beforehand based activewear label Out of doors Voices, introduced on Wednesday that she has raised an $11 million Sequence A funding spherical for her three-year-old rewards platform Strive Your Greatest. The spherical was led by Offline Ventures and Strobe Ventures, which beforehand invested in TYB in 2023.
TYB lets shoppers earn rewards from their favorite manufacturers based mostly on how a lot they have interaction with them — together with sending referrals or just posting about coveted merchandise. The platform presently works with 200 manufacturers, together with buzzy names identified for his or her fast fan bases like Uncommon Magnificence, Glossier and Saie. The funding will assist TYB carry extra manufacturers and prospects onto the platform.
The fundraise comes as manufacturers rev up their group constructing methods to extend loyalty amongst Millennial and Gen-Z buyers who purchase from firms they’ve a real reference to. TYB has raised $24 million thus far, together with a $4 million seed spherical in 2023, in line with PitchBook.
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Case Examine | How Manufacturers Construct Real Communities
Neighborhood is just too usually lowered to a buzzword, however when cultivated accurately, it may be one in all trend’s strongest means for partaking prospects and constructing loyalty, notably in instances of financial uncertainty. This case examine seems at examples of manufacturers which have efficiently created thriving fan communities and their approaches to creating lasting and rewarding relationships with their prospects.
