The picture of a watch floating in zero gravity would possibly really feel acquainted by now. The sort of visible that appears pulled from a film set or high-budget marketing campaign.
However most of the time, it wasn’t created in a conventional studio. It didn’t require casting, styling, props, or perhaps a actual watch. It was utterly rendered utilizing 3D visualization.
On this instance, the Omega Speedmaster Darkish Facet of the Moon Apollo 8 turns into each topic and image. Within the rendered scene, it floats on high of an astronaut’s hand. The reimagined colour palette takes inspiration from the enduring Pink Floyd album of the identical identify, notably the rainbow prism refracting from the well-known triangle. What stands out isn’t the impact, however the course of. Variations in colour, materials, and lighting have been all adjusted in actual time, with out limitations. Not approximated. Not imagined. However rendered with precision, utilizing bodily correct supplies and lighting, utilizing a so-called 3D twin of the Omega Speedmaster. An actual digital reproduction of the actual bodily watch.
In a standard setting, you’d want a studio day, a human mannequin, an astronaut swimsuit, prop dealing with, and post-production wizardry simply to make the watch hover for the ultimate video. And if, partway by way of, you wished to discover a special dial colour or strap? Within the worst case, that will imply reshooting, recoloring, or utterly restarting the artistic course of.
With 3D visualization, it’s doable to:
- Launch visuals earlier than a prototype even exists.
- Experiment shortly with totally different design choices.
- Discover supplies, lighting, environments, and finishes in photorealistic high quality.
- Create launch-ready visuals in parallel with product growth.
- Eradicate the price and complexity of reshoots & logistics whereas staying sustainable.
3D isn’t only a software for advertising and marketing. It permits the tempo and suppleness that design now requires. When the mannequin may be rotated, recolored, relit, in seconds, the barrier between imaginative and prescient and output turns into very skinny. Nevertheless, it’s not solely about velocity and prices. It’s about artistic freedom.
If you take away the friction, one thing occurs: artistic momentum builds. Curiosity turns into a precedence. And the most effective concepts get the house (no pun meant) they should develop. House to attempt new issues. House to get it unsuitable and proper. House to surprise, what if we did it in another way?
It’s about the potential of saying “possibly” to a brand new concept. The unusual one. The surprising one. The one which doesn’t match the standard template or that was not initially deliberate.
The only real means of asking “What if?” and answering it in kind, texture, mild, or possibly even surroundings.
This doesn’t change conventional craftsmanship. It enhances it. It creates a brand new entrance finish to creativity, quicker decision-making, and simpler communication.
A brand new workflow the place concepts can stretch a little bit additional, the place choices don’t have to attend for supplies to ship, and the place suggestions isn’t delayed by logistics or manufacturing prices.
You’ll be able to check it, tweak it, and determine. “Any Color You Like.”
By Philipp Hana Studios / IG @philipphanastudios.
Disclaimer: This venture is a private, non-commercial artistic exploration and was not commissioned, endorsed, or affiliated with Omega SA, the Swatch Group, or NASA. All product names, logos, and types are the property of their respective homeowners and are used right here solely for inventive and illustrative functions. The astronaut glove featured within the visualizations was modeled and textured by Albin Merle.
