Comme des Garçons opened its first standalone retailer in Latin America on Friday, in luxurious mall Procuring Iguatemi in São Paulo, Brazil.
The 160-square-metre boutique, situated on the mall’s higher stage, will function the launchpad for the Japanese avant-garde model’s regional growth. Based on the model, the brand new retailer alerts the model’s rising dedication to Latin American markets and displays its resonance with Brazil’s expressive, style-forward client tradition.“
It appears like Brazil has been beckoning Comme des Garçons for a few years now,” stated model president Adrian Joffe. “The fearless inventive vitality and genuine encouragement of particular person expression on this magnificent nation has all the time attracted us.”
Based in Tokyo in 1969, Comme des Garçons has earned cult standing for its rule-defying design language spearheaded by founder Rei Kawakubo. Through the years the model has advanced right into a retail empire, spawning quite a few sub-labels and founding the multi-brand retailer Dover Road Market, which has shops in Paris, London, New York, Tokyo, Beijing, Singapore and Los Angeles.
The São Paulo retailer will carry a variety of Comme des Garçons’ collections, together with Comme des Garçons, Comme des Garçons Homme Plus, CDG Shirt, CDS Shirt Without end, CDG Play, CGD Pockets and the model’s footwear collaboration with Converse.
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Will Dover Road Market’s Large Wager on Impartial Trend Pay Off?
The Comme des Garçons-owned retailer’s new Paris location is taking a radical — and dangerous — gamble on indie labels over huge model concessions at a difficult second for the style market. ‘The starvation for certain is on the market — I really feel it,’ stated CEO Adrian Joffe.
