Jeff Bezos and Lauren Sánchez Bezos’s wedding ceremony might have attracted loads of on-line criticism, however there’s no denying its affect.
The occasion generated $222 million in media affect worth for the manufacturers concerned, in accordance with analytics agency Launchmetrics. By comparability, that’s 60 p.c larger than everything of New York Vogue Week final season.
The weekend’s greatest winner was Dolce & Gabbana, who designed the corseted, white, lace costume with a excessive neck, lengthy sleeves and a mermaid-cut skirt Sánchez Bezos wore to the ceremony. The ensemble, which was impressed by a robe Sophia Loren wore within the 1958 movie “Houseboat,” appeared on a digital cowl of Vogue. For this second, the model earned $14.5 million in media affect worth, 28 p.c greater than it did for its Autumn/Winter 2025 runway present earlier this yr.
Different beneficiaries of the Bezos impact have been Schiaparelli, who designed the corset costume Sánchez Bezos wore to the welcome dinner, and Versace, which was behind the pink silk chiffon and Swarovski crystals-covered mermaid robe she wore to the marriage social gathering, one of many weekend’s closing occasions. The 2 generated $4 million and $2.8 million in MIV, respectively.
Most of the manufacturers dressing the visitors for the Venice festivities, which reportedly price $50 million, additionally benefitted from the publicity. There have been a number of high-profile attendees, together with Kendall Jenner, Kylie Jenner, Kim Kardashian, Oprah Winfrey, Usher, Ivanka Trump and Sydney Sweeney. Oscar de la Renta, Dior, Alexander McQueen and Balenciaga all earned greater than $1 million in media affect worth.
This all got here even supposing a lot of the general public response to the marriage leaned unfavorable. The ceremony struck a nerve throughout social media for its “tone-deaf” maximalist extra amid rising political and financial turmoil. And regardless of her comparatively conventional bridal aesthetic, many throughout the Web have been fast to pan Sánchez Bezos’s look as gaudy.
“I really feel like [Sánchez] tries so exhausting to be stylish, but it surely simply doesn’t learn as stylish; it simply actually reads as cheesy,” stated social media person Tabitha Thomas.
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