Dwell procuring startup Whatnot on Tuesday introduced it raised $225 million in a Sequence F funding spherical, valuing the corporate at $11.5 billion. The spherical was led by tech-focused enterprise corporations DST World and CapitalG, which is owned by Google’s mum or dad firm Alphabet. The corporate’s valuation has greater than doubled up to now yr — it raised $265 million at a virtually $5 billion valuation in January.
The six-year-old firm permits small companies to promote by livestreams on its app and has emerged as a TikTok rival amid a social commerce growth. Whatnot’s gross merchandise quantity — a measure of gross sales accomplished on its platform — has greater than doubled to $6 billion for 2025 to date, the corporate mentioned. It has raised over $900 million since its founding.
Whatnot will use its newly raised funds to introduce new options, chart worldwide growth and develop its engineering, advertising and gross sales groups. The funding spherical can be accompanied by a young provide for present buyers to purchase as much as $126 million in shares.
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TikTok’s Rivals Are Coming for Its E-Commerce Enterprise
The platform turned viral content material into a significant income driver. With its future unsure, platforms like Instagram, YouTube, and Whatnot are hoping to copy TikTok’s mix of procuring and leisure.
