From generative synthetic intelligence taking intention at vogue’s once-untouchable artistic class to unconventional C-suite appointments and President Trump’s dismantling of variety, fairness and inclusion programmes, 2025 was the yr of the office shakeup.

Goal walked again its DEI commitments earlier than the ink might dry on Trump’s govt orders — and in doing so each demonstrated to rival retailers how to not reply, and underscored that client boycotts, lengthy dismissed as ineffective, can have actual influence on the underside line. Even amid the rightward shift in American tradition, feminine founders and entrepreneurs from marginalised communities discovered methods to push ahead, constructing their very own deal pipelines, sharing sources and rewriting the principles of entry.

Because the yr drew to a detailed, layoffs and management modifications accelerated. Amazon, Nike and Goal have been among the many corporations to chop jobs, whereas Walmart and Kohl’s put in new chief executives. Many questioned whether or not it was tariffs, the turbulent financial system or AI driving all of the personnel modifications; probably it was a mix of all three.

Heading into 2026, we’re prone to see extra seismic modifications within the economics and tradition of the office. However one query looms giant throughout vogue: whether or not synthetic intelligence will in the end function a device that reshapes how people work — or replaces them fully.

Prime Tales

1. AI Is Coming for Style’s Artistic Class. As generative synthetic intelligence takes on work as soon as reserved for stylists, photographers and PR strategists, creatives are being pushed to show the worth of human ingenuity — and discover new methods to guard it.

A campaign image crafted by Maison Meta using artificial intelligence.
(Courtesy)

2. The CEO You Rent When Your Model Is in Hassle. From Kering to Nike to Everlane, vogue and sweetness corporations are turning to fixers to get again on monitor — with mandates to regular funds, reset tradition and reignite client want.

Kering appointed Luca de Meo, an automotive executive with a track record for pulling companies back from the brink, as its CEO in June.
(Shutterstock/BoF Workforce/Shutterstock/BoF Workforce)

3. Chief Product Officers Are Style’s New Energy Gamers. From Burberry to Michael Kors and Below Armour, manufacturers are leaning on product chiefs to navigate financial uncertainty and reignite innovation.

By consolidating different product-related functions under one leader with a singular vision, companies hope to avoid costly disconnects and boost profitability.
(Getty/Getty Pictures)

4. Can Style Be Inclusive With out Saying ‘DEI’? Manufacturers, retailers and their workers are negotiating a brand new strategy to variety, fairness and inclusion initiatives for the Trump period — and that always means avoiding the time period itself.

In January, Target quickly became the face of corporate America’s post-Trump-inauguration DEI rollback.
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5. How Feminine Founders Are Courting Traders in a Powerful Local weather. Sinking model valuations, a shaky financial system and the rollback of DEI initiatives are pressuring girls founders in vogue and sweetness — however a brand new playbook helps them navigate the storm.

Women entrepreneurs are being more strategic about who they pitch and building a strong network of fellow founders, allies, and mentors.
(Courtesy/BoF Workforce/Courtesy/BoF Workforce)

6. Hire-a-CEO: Why Extra Style Manufacturers Are Hiring Half-Time Executives. From magnificence labels like BLK/OPL to retailers equivalent to Lulus, extra corporations are tapping seasoned fractional expertise who carry experience and low dedication in a unstable financial local weather.

April Uchitel, founder and CEO of The Board; Black Opal LLC co-owners Cheryl Mayberry McKissack and Desiree Rogers.
(Courtesy/BoF Workforce)

7. Find out how to Get Forward in Style’s Stagnant Job Market. Tariffs, AI fears and shaky economics have slowed hiring however there are methods expertise and types can discover alternative within the standstill.

The overall economy added a net 106,000 jobs between May and July, by far the slowest three-month stretch since the pandemic.
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