Alo has appointed Benedetta Petruzzo as chief govt of its worldwide operations, the model introduced on Saturday.
In her new position, Petruzzo will handle the dimensions of Alo’s international operations, specializing in shopper expertise, market technique and model identification, whereas centring its wellness class. The Los Angeles-based wellness and activewear model at present ships to 128 nations and operates over 100 shops throughout 26 nations.
Petruzzo joins Alo from Dior, the place she served as managing director since October 2024. Beforehand, she was the chief govt of Miu Miu, overseeing a interval of explosive progress on the Prada subsidiary, whose revenues practically doubled within the first half of 2024, buoyed by viral, Gen Z-favourite merchandise like its cut-off “micro skirts.”
The appointment comes as Alo works to strengthen its luxurious proposition: Final September, the activewear label launched a set of high-end leather-based purses that value as a lot as $3,600, as a part of its Alo Atelier line. It’s additionally expanded its worldwide footprint, with its first Parisian flagship on the Champs-Élysées set to open close to the top of this 12 months or early subsequent 12 months.
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This text was amended on Jan. 10, 2025 to make clear the time-frame for the opening of Alo Yoga’s Parisian flagship.
