Generative AI has the potential to rework all corners of the e-commerce worth chain, from optimising product discovery, chat capabilities and search to creating product backdrops, model campaigns or content material shows. On-line retailers at the moment are embedding this know-how into their platforms, reinventing on-line buyer expertise and a retailer’s capabilities in reaching the tip client.
Be part of us on Thursday, November 6 at 16:00 GMT / 11:00 EST for our subsequent #BoFLIVE.
On this session, BoF’s content material technique senior affiliate, Annabel Bolton, together with Zalando’s VP of content material options, Matthias Haase, founder and CEO of Chief Digital Company, Jenna Flateman Posner, and retail tech knowledgeable and founding father of Seems.ai, Jessica Sofa, will discover how on-line retailers can embed this know-how to optimise the client path to buy and spark client inspiration.
The dialog will draw inspiration from a current BoF white paper, The Way forward for E-Commerce, Powered by Generative AI, printed in partnership with Zalando.
This #BoFLIVE is dropped at you in partnership with Zalando and is open to all — merely register beneath to safe your spot.
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