Earlier this 12 months, Breitling introduced it had change into the “Official Timepiece Companion” of the NFL (Nationwide Soccer League).
Breitling did a restricted licensing cope with the NFL in 2024, which included a 104-piece restricted version B01 42 NFL Chronomat Version for every workforce; nevertheless, it was not till 2025 that they signed an all-encompassing, multi-year deal to be the “Official Timepiece Companion” of the NFL.
The NFL is essentially the most worthwhile skilled sports activities league on the earth, and dominates the highest of the US tv viewership chart yearly. Tremendous Bowl LVIII was the most-watched single telecast of 2024, with 123.7 million common viewers.
In the event you marvel why no luxurious watch model has ever formalized an official partnership with the NFL — like I’ve puzzled for years — I can’t let you know the reply. I can speculate that the annual value restricted potential suitors to solely the highest revenue-generating watch manufacturers. And the truth that the Swiss love soccer (not American soccer) could have made it exhausting to seal a deal, in addition to the long-held notion that sports activities reminiscent of racing (TAG Heuer companions with F1), golf (Rolex companions with the PGA), and crusing appeal to a wealthier demographic.
To solidify the NFL and Breitling’s historic partnership, this previous August, Breitling introduced two watch fashions for every of the 32 NFL franchises. One with an outsourced ETA-based motion, the Chronomat GMT 40 NFL Editions, and one other with a Breitling SuperQuartz motion, the Endurance Professional 44 NFL Editions.
Chronomat Automated GMT 40 NFL “Denver Broncos” Version
The Chronomat Automated GMT 40 NFL “Denver Broncos” Version (Ref. A32398C81O1A1) is available in a modern 40 mm x 11. 77 stainless-steel case, with a 47.4 mm lug-to-lug, and an built-in Rouleaux “bullet-style” bracelet. Geared up with an outsourced 4Hz Swiss computerized caliber ETA 2893-2 GMT motion with a 42-hour energy reserve, the watch shows native hours, minutes, middle seconds, date, and a second 24-hour residence time show. Every Chronomat Automated GMT 40 NFL version includes a distinctive shade hue to each NFL franchise, with the workforce’s brand subtly engraved on the strong stainless-steel caseback. $6,900
Endurance Professional 44 NFL Denver Broncos Version
The Endurance Professional 44 NFL Denver Broncos Version is available in a bigger 44 mm x 12.5 mm light-weight titanium case, with a 52.49 mm lug-to-lug distance, on a black rubber strap. The watch is powered by Breitling’s COSC-certified thermocompensated SuperQuartz motion, which shows hours, minutes, small seconds, date, and includes a chronograph, in addition to a rotating compass bezel. (To make use of an analog watch as a compass, you level the hour hand on the solar, after which discover the midpoint between the hour hand and the 12 o’clock place on the dial. Within the Northern Hemisphere, the midpoint signifies south, whereas within the Southern Hemisphere, it signifies north. A rotating bezel lets you mark the north or south bearing, to higher maintain monitor of your course.) The NFL defend is engraved on the caseback, and a raised, full-color model of every workforce’s respective brand is printed on the small seconds subdial at 6 o’clock. The flange is painted in every workforce’s dominant shade hue and has a 30-pulsations pulsometer scale to shortly measure your coronary heart charge. $4,600
Remaining Ideas
Breitling CEO Georges Kern said in a previous interview, “The US is our primary market and the NFL is a big phenomenon.” And we don’t doubt the accuracy of his assertion. Nevertheless, there are legitimate causes, as mentioned above, why the NFL has not signed an unique luxurious watch partnership earlier than 2025. Breitling is clearly taking a daring threat, however they’re doing so on the earth’s main watch market, in partnership with the world’s most worthwhile skilled sports activities league, so even when these don’t attraction to all watch lovers, they could attraction to sufficient hardcore NFL followers for the partnership to endure. Time will inform.
All images have been taken at Breitling Denver, run by The 1916 Firm.
