Opinion: The World Cup Is Nike’s to Lose Versus Adidas

Opinion: The World Cup Is Nike’s to Lose Versus Adidas

When the FIFA World Cup kicks off in North America in June, the trophy received’t be the one prize up for grabs. Nike Inc. and Adidas AG will likely be battling on and off the pitch to win gross sales and to lift the profile of their manufacturers within the US and...
Coach Kisslock Body Bag Assessment with Images

Coach Kisslock Body Bag Assessment with Images

Whereas every product featured is independently chosen by our editors, we could embody paid promotion. In case you purchase one thing via our hyperlinks, we could earn fee. Learn extra about our Product Assessment Pointers right here.As somebody who works in New York...
The Better of BoF 2025: Setting the Tone

The Better of BoF 2025: Setting the Tone

As cultural tones shifted dramatically over the yr, in opposition to a backdrop of near-constant financial anxiousness, magnificence manufacturers struggled to strike the appropriate chord. This truth was evidenced by two of probably the most panned campaigns this yr:...
The Better of BoF 2025: The 12 months of the Shakeup

The Better of BoF 2025: The 12 months of the Shakeup

From generative synthetic intelligence taking intention at vogue’s once-untouchable artistic class to unconventional C-suite appointments and President Trump’s dismantling of variety, fairness and inclusion programmes, 2025 was the yr of the office shakeup.Goal walked...