Crumbl went viral on social media this previous weekend after an unauthorized pop-up occasion occurred in Sydney, Australia… and the evaluations weren’t so nice.

The cookie firm was based in 2017 and simply seven years later, there are actually over 1,000 shops in the USA due to the immense reputation of the cookies. The corporate comes up with new flavors each week and a legion of followers submit evaluations for the restricted version flavors each week.

Nicely, cookie followers on the opposite facet of the world have been excited to search out out that they’d get the prospect to strive the cookies for the primary time at a pop-up occasion. The one situation was… Crumbl had no half within the occasion.

Now, co-founder Sawyer Hemsley is talking out in response to a adverse overview for the cookies served on the pop-up.

Preserve studying to search out out extra…

Sawyer responded to @Elle_EasternSuburbsMum‘s trustworthy overview and mentioned, “You have to strive them contemporary within the [United States]! PS: This pop-up is just not affiliated with Crumbl Cookies.”

Sawyer Hemsley comment

Australia’s 7 Information spoke to one of many organizers of the pop-up and discovered that the cookies have been bought at a Crumbl retailer in the USA final Tuesday, flown to Australia, and stored in a fridge till they have been offered on Sunday.

Cookies have been offered for $17.50 every whereas Crumbl sells cookies for about $5 within the U.S., relying on the place you reside.

“Our purpose was to carry Crumbl’s cookies to followers who in any other case wouldn’t have the chance to strive them. If Crumbl have been to ship us a cease-and-desist, we might comply instantly,” the organizer mentioned. “If Crumbl had reached out and expressed any considerations, we might have revered their needs and halted future occasions—however they haven’t completed so at this level.”

Watch Elle‘s expertise within the TikTok movies under.