Diane von Furstenberg introduced Friday that Graziano de Boni would assume the chief govt place, succeeding Gabby Hirata.
De Boni, who beforehand held roles at Philipp Plein, Armani and Prada, joined DVF in October 2023 and was tasked with creating a product and model technique for the model which has been tormented by monetary losses. De Boni experiences to the DVF Board.
The corporate introduced that by year-end, all world enterprise operations shall be dealt with in-house. The enterprise pivoted to a digital-first and China-focused wholesale technique in 2020 after years of declining gross sales and operational restructuring. This technique meant that Glamel Buying and selling Restricted was liable for the manufacturing and merchandising for the DVF label and for the enterprise’ world operations. The corporate generated revenue in 2021 for the primary time in over a decade.
”Regaining management of the design and narrative of our model was the primary essential step to reimagining our enterprise mannequin for the longer term,” mentioned de Boni in an announcement.
Beneath de Boni’s management, DVF will preserve a relationship with Glamel, with the previous persevering with to “distribute DVF in better China for a few years to come back,” designer Diane von Furstenberg mentioned.
Study extra:
The BoF Podcast | Diane von Furstenberg on the Energy of a Little Costume
Diane von Furstenberg appears again on her barrier-breaking profession with longtime buddy Deepak Chopra at BoF VOICES 2023.
