In its newest government shuffle, Estée Lauder Firms has introduced key management modifications to its West Coast-based manufacturers. Somer Tejwani might be promoted to SVP and international common supervisor of Too Confronted, whereas Michelle Shigemasa has been appointed SVP and international common supervisor of Smashbox Cosmetics and Glamglow.
The 2 executives will function the successors to ELC’s international president of California manufacturers Tara Simon. The information comes one week after the announcement that Simon would turn out to be the corporate’s North America president, succeeding North America group president Mark Loomis, who will retire on the finish of fiscal 12 months 2025. Tejwani, Shigemasa, and Simon will take their posts on Jan 1, 2025, adopted by Loomis and ELC CEO Fabrizio Freda’s retirement on the finish of fiscal 12 months 2025.
Tejwani and Shigemasa will assist Too Confronted, Smashbox, and Glamglow “by elevating their model fairness, inspiring creativity, and enhancing shopper engagement by immersive model experiences and product schooling,” mentioned ELC government group president Stéphane de La Faverie. Each hope to drive development by modern product launches and strengthening their respective manufacturers’ fairness in an more and more aggressive status magnificence market.
Tejwani joined Too Confronted’s advertising staff in 2012, and the model was acquired by ELC 4 years later. Shigemasa has lately held CEO roles at Ariana Grande’s R.E.M. Magnificence, Shani Darden Pores and skin Care, and Unilever Status. She re-joins ELC after serving 13 years at Smashbox in management roles by 2017.
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Estée Lauder Firms Publicizes Management Adjustments
The wonder conglomerate names two replacements for its North America group president, who will retire in 2025.
