Cool-girl make-up artist model Fara Homidi Magnificence has lined up funding from Sandbridge Capital, the personal fairness agency recognized for securing exits for former investments Thom Browne, Ilia Magnificence and Youth to the Individuals.
Introduced on Tuesday, the precise funding complete was undisclosed, however the model’s founder and chief government Fara Homidi described it as a “appreciable” quantity that makes Sandbridge a big minority accomplice. So far, the label has acquired investments from particular person family and friends. Homidi will use the funding for a bigger crew, advertising and marketing and worldwide enlargement with the UK first on the agenda.
“We’ve got been lean and imply, however we need to develop,” she mentioned.
The winner of the Artistic Execution award at The Enterprise of Magnificence World Awards final yr, Homidi’s two-year-old model has shortly acquired a highlight from Vogue covers and runway reveals in addition to celebrities like Hailey Bieber. The model was first stocked at boutique luxurious magnificence retailers together with Violet Gray and Dover Avenue Parfums Market earlier than launching at Sephora in June 2024.
Ken Suslow, Sandbridge Capital founder and managing accomplice, mentioned that the model’s “artfully elevated strategy to reimagining clear and efficacious color” appealed to the agency, in addition to its positioning as a luxurious and makeup-artist magnificence label.
The model joins a portfolio at Sandbridge Capital that spans magnificence and vogue with names like U Magnificence, DedCool, Ariana Grande’s R.e.m. Magnificence and Rossignol. Profitable exits for Sandbridge have included Thom Browne in vogue and Ilia Magnificence and Youth to the Individuals in magnificence.
“Generally, we chatted much less about make-up or numbers, however about constructing one thing with which means, identification and the way necessary the small particulars are in luxurious,” mentioned Homidi.
Study extra:
Fara Homidi Elevates the Artistry-Led Make-up Model
Balancing ease of use with professional-grade formulation, Fara Homidi Magnificence creates formulation that may go the gap, with out compromising on clear credentials.
