Glenn Martens is stepping down as inventive director of Y/Mission after an 11-year tenure that established the label as certainly one of Paris’ hottest rising labels.
A graduate of Antwerp’s prestigious Royal Academy, Martens is thought for leveraging pattern-making innovation to inject strangeness and novelty into wardrobe staples like blue denims, blazers and dusters. At Y/Mission, he used particulars like asymmetrical waistlines, zig-zagged pleats, further neckholes and adjustable panels to make customisable clothes that may be styled as avant-garde silhouettes or worn like extra regular clothes.
Y/Mission received world notoriety because it dressed superstar shoppers together with Rihanna and Charli XCX, and remained a spotlight of Paris Vogue Week a decade into the designer’s tenure. The label received France’s largest vogue prize, ANDAM, in 2017 and 2020, the yr Martens was named inventive director of Diesel. The designer has since juggled his revamp of the denim large together with his function on the buzzy if financially fragile Y/Mission.
The label’s subsequent steps are unsure: Y/Mission sat out Paris Vogue Week in March, citing market uncertainty. Pascal Conté-Jodra, who joined the model as CEO in Might 2023, has left the corporate as of July 2024, based on his profile on LinkedIn.
Martens’ time at Y/Mission was book-ended by tragedy. He was employed to guide the model after its co-founder and preliminary designer Yohan Serfaty died of most cancers in 2013. This June, fellow co-founder and proprietor Gilles Elelalouf died aged 58 after an extended sickness. Martens is about to indicate his newest assortment for Diesel throughout Milan Vogue Week on September 21.
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