How Diriyah Firm Is Constructing a New Luxurious Ecosystem in Saudi Arabia

The $63.2 billion Diriyah Undertaking, constructed across the UNESCO World Heritage Website of At-Turaif, is about to turn into Saudi Arabia’s premier way of life vacation spot. Designed to fulfill the aspirations of the evolving Saudi shopper and the wants of a rising tourism market, BoF sits down with Diriyah Firm’s chief enterprise growth officer, Alfie Gibbs, to study extra.