Story/ Vivian Arthur
Pictures/ Josh Ortiz
Amidst the pandemic, founders Danielle Tortorello and Jennifer Stano observed their social media success and determined to channel their style sense right into a model of their very own: ALGND. Recognizing a chance to merge Danielle’s choice for androgynous cuts with a match tailor-made to girls’s our bodies and Jen’s knack for elevating designs, they aimed to fill a spot out there. Their collaboration resulted in ALGND, a line providing versatile, high-quality clothes that celebrates individuality by female androgynous types.
ALGND’s mission is rooted in values of authenticity, inclusivity, and high quality, reflecting the duo’s private type philosophies. They prioritize hands-on involvement in each manufacturing stage, from material choice to suit. Each bit they create is a seamless mix of fashion and luxury, designed to empower wearers to really feel assured and distinctive. Each design is examined by the founders themselves, guaranteeing that ALGND items reside as much as the model’s excessive requirements and dedication to wearable type.
A key side of ALGND’s id is its timeless method to design, steering away from fleeting traits in favor of versatile, basic items that clients can combine and match. This method isn’t simply sensible; it embodies a classy aesthetic that offers girls flexibility in styling. From the no-front-seam leggings to the muscle sweatshirts with uncooked hems, ALGND’s items are thoughtfully crafted, enabling wearers to specific their individuality whereas embracing magnificence in on a regular basis put on.
Reflecting on their journey, they emphasize the significance of resilience and self-belief for aspiring feminine entrepreneurs. For Danielle and Jennifer, persistence and the braveness to take calculated dangers are very important within the aggressive style trade. With bold objectives to broaden ALGND’s dimension vary and make its designs accessible in high-end shops and on-line boutiques, the founders purpose to deepen their group engagement. By collaborations, pop-up occasions, and doable retail partnerships with manufacturers like Neiman Marcus and Revolve, ALGND is poised to grow to be a pacesetter in mixing purposeful style with private type, selling confidence and aware decisions.
Their message to different feminine entrepreneurs, “our largest recommendation is to prioritize self-belief and to belief your instinct. Constructing a enterprise, particularly in style and life-style, can really feel daunting, however ready for the “good” time isn’t essential—take that first step and embrace studying alongside the way in which. Staying organized and dedicated to your imaginative and prescient, even throughout challenges, is vital. Encompass your self with supportive folks, and bear in mind, it’s okay to hunt assist when wanted. Constant effort and confidence in your journey will information you thru any obstacles.” By crafting sturdy, timeless designs that clients can combine and match, ALGND encourages type decisions that prioritize high quality over quick style traits.
