Rolex’s newest boutique, situated at 34 Previous Bond Road, in Mayfair, London, is open for enterprise.
Run by certainly one of Rolex’s largest (and oldest) retail companions, Watches of Switzerland, the brand new boutique is indicative of the place the world’s main Swiss watchmaker’s retail technique goes (additionally exemplified by the brand new Rolex of Beverly Hills retailer).
Spanning 7,200 sq. toes over 4 flooring, this is likely one of the largest Rolex boutiques on this planet (the biggest is in Dubai).

Underscoring how necessary that is for each Rolex and Watches of Switzerland, the CEO of the Watches of Switzerland Group, Brian Duffy, the Chairman of the Watches of Switzerland Group, Ian Carter, the CEO of Rolex, Jean-Frédéric Dufour, the Managing Director of Rolex UK, Richard de Leyser, The President of Watches of Switzerland UK and Europe, Craig Bolton, have been amongst these in attendance on the ribbon chopping ceremony.
Utilizing the best marble, glass, steel, and wooden, this new Rolex watch mecca options not solely new watches, but additionally a whole ground devoted to licensed pre-owned Rolexes, a whole ground devoted to service with cutting-edge services, viewable by a wall of glass, together with 5 watchmakers and a couple of technicians on-site. All through the flagship, there’s additionally an assortment of shows, images, and historic artifacts that act as London’s de facto museum for Rolex, which means that is greater than only a boutique.
Be taught extra at Watches of Switzerland.
High photograph by Watches of Switzerland.