Oneskin, the longevity-minded magnificence model based by 4 Brazilian scientists in 2021, is coming into the hair enterprise.
The pores and skin and physique care label has introduced its transfer into haircare with a brand new method, the OS-01 Hair Peptide Scalp Serum, which launched Wednesday morning on its direct-to-consumer web site. The 50 mL serum is priced at $69, and is offered alongside a $20 dermaroller, or a software that creates tiny impressions within the scalp for elevated product absorption.
“We need to serve our clients as they’re going by means of the growing older course of,” chief government Carolina Reis de Oliveira instructed The Enterprise of Magnificence. “And as hair loss is related to growing older, it made sense for us to discover the class.”
The serum is constructed round OS-01, a proprietary peptide that the model claims may also help cut back senescent cells, or cells nearing the top of their life cycle that inform different cells to close down.
“Our knowledge exhibits that, in very early levels of hair thinning, you’re capable of regrow and regain the density of the hair,” Alessandra Zonari, co-founder and chief science officer, instructed The Enterprise of Magnificence. De Oliveira added that the product was studied in opposition to minoxidil, the hair progress drug, and noticed outcomes that have been “comparable or higher.”
In a six-month scientific trial, customers noticed their common hair width develop by 42 %, with the variety of hairs growing by 40 %.
In October 2024, Oneskin closed a $7 million Collection A funding spherical led by Selva Ventures, alongside PLUS Capital, Unilever Ventures, In a position Companions and former traders SOSV and Metaplanet, bringing its complete funding to over $20 million. Digg founder Kevin Rose and mannequin and philanthropist Camila Alves McConaughey have additionally invested within the model.
“The corporate is rising,” Reis de Oliveira mentioned. Oneskin has not too long ago introduced on new management, together with COO Michael Lee, who joined from knowledge agency Phyllo and Meta, and hopes to rent a CMO and artistic director this 12 months. Different priorities embody additional product growth and scientific trials, in addition to planning an enlargement into retail.
Oneskin’s product vary, which incorporates moisturisers (or “topical dietary supplements” in model parlance) for the face and physique, at the moment spans seven SKUs, every dosed with OS-01 to focus on senescent cells. (It additionally launched a mineral sunscreen in February 2025.)
The hair serum is the primary product in the marketplace aimed toward these cells, the model mentioned.
Study extra:
How A lot Would You Pay to Reside Endlessly?
“Longevity” has change into magnificence’s newest buzzword for the whole lot from topical moisturisers and dietary supplements to natural infusions and MRIs.
