“Why is MAC not bought at Sephora?” has lengthy been contemplated in magnificence fanatic Reddit teams and by followers of the 41-year-old make-up label. Their wait is over.
The Estée Lauder Corporations mentioned on Wednesday that the model is lastly making its means into US Sephora places. Beginning in early 2026, it is going to be obtainable at each Sephora and Sephora at Kohl’s. The launch comes after slumping gross sales for the long-lasting model, which has been enlisting contemporary expertise and shaking up its advertising and marketing technique in a bid to return to development.
The model has already been obtainable at Sephora places outdoors the US together with Canada and the UK.
In ELC’s fiscal 2025 earnings outcomes revealed in August, a gross sales decline for MAC was listed as one of many main drivers of 5 p.c lower in make-up gross sales for the corporate, which famous “retail softness” and “retailer destocking” for the label. Earlier this 12 months, the model appointed Nicola Formichetti its new artistic director, and introduced Doja Cat as its new model ambassador in September.
Recognized for its personal retailer footprint, MAC launched at Ulta Magnificence in 2017 within the US however remained notably absent from Sephora cabinets. It has lengthy been in comparison with Make Up For Ever, owned by Sephora mum or dad firm LVMH, by way of product lineup and positioning.
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