India’s largest magnificence retailer Nykaa has appointed Bollywood actress Deepika Padukone as its international model ambassador, the corporate introduced on Thursday.
“Magnificence for me has by no means been in regards to the highlight alone — it has all the time been in regards to the on a regular basis rituals and training them with consistency,” Padukone stated in an announcement. “And no person understands this higher than Nykaa.”
Recognized for her starring roles in Hindi language movies like “Cocktail” and “Chennai Specific”, in addition to partnerships with luxurious manufacturers together with Cartier and Louis Vuitton, Padukone is Nykaa’s highest profile ambassador to this point. The retailer has beforehand signed faces like actress Lisa Haydon to entrance its Nykaa Luxe enterprise and the actors Ishaan Khatter and Shanaya Kapoor for its vogue division.
Padukone’s “authenticity and flexibility completely complement our imaginative and prescient to guide the transformation of magnificence in India and past,” stated Nykaa Magnificence’s chief government and government director Anchit Nayar.
Based by Falguni Nayar in 2012, Nykaa now serves over 45 million clients by its e-commerce platform and over 250 factors of sale in India, in keeping with the corporate. Its choice spans quite a lot of magnificence manufacturers and worth factors, from Chanel to Clinique and MAC Cosmetics to E.l.f. Magnificence, in addition to providing some attire and luxurious items.
Nykaa has additionally branched into owned manufacturers, launching Kay Magnificence with the Bollywood star Katrina Kaif in 2019. Kay Magnificence not too long ago debuted within the UK, its first market exterior India, by the upmarket specialty magnificence retailer House NK.
In Jan. 2024, the corporate entered the Center East with by launching magnificence shops underneath the banner of Nysaa as a three way partnership with Gulf retailer the Attire Group. In a March 2024 speech on the enterprise convention Startup Mahakumbh, founder Nayar stated Nysaa plans to open 70 shops by 2029.
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