Ty Haney, the serial entrepreneur behind DTC activewear label Outside Voices, was sued this month by buyers in her beverage firm, Joggy. The information was first reported by the Denver Publish.
Haney based Joggy, which sells $40, 12-pack vitality drinks, in 2024, 4 years after her ouster from Outside Voices. The lawsuit, which was filed by native Boulder, Colorado-based buyers on Oct. 14 in accordance with Denver Publish, alleges that Haney entered a “non-binding” settlement with an area funding agency referred to as Sinco in February to assist safe emergency financing for a wholesale order from Goal. However in June, Haney needed to restructure the settlement and dilute Sinco’s fairness after the agency raised $3 million for Joggy, with out permitting the corporate and different backers to recoup their funding, the lawsuit claims.
“The small group of buyers who asserted the claims on this lawsuit had been beforehand trusted by the Joggy group to take a position and assist construct the corporate. Regardless of that belief, they failed to satisfy their obligations and now search an unwarranted payout by means of a baseless lawsuit,” the corporate mentioned in an announcement. “This lawsuit is nothing greater than a shakedown.”
Along with Joggy, Haney additionally heads the blockchain-based rewards platform Attempt Your Finest, which raised an $11 million Collection A funding spherical in June. In July, Haney returned to Outside Voices to steer the model’s relaunch, lower than a 12 months after it was acquired by funding agency Consortium Model Companions. Amongst her artistic overhaul, which included a brand new cursive emblem and a return of the model’s signature “doing issues” tagline, Outside Voices additionally sells objects affiliated with Haney’s drink model, such because the $38 love bra in a “Joggy” inexperienced.
Study extra:
Ty Haney Is Again on the Helm of Outside Voices
5 years after exiting the activewear label she based, Haney will rejoin Outside Voices as ‘founder, associate and co-owner’ after spearheading its rebrand this 12 months.
