Rolex raised costs in america for 2025.
Doubtless as a consequence of a predicted financial downturn in 2024, uncharacteristically, Rolex didn’t enhance costs.
Nonetheless, like with its different markets, to start out 2025, Rolex did elevate costs within the US.
One instance is the favored GMT-Grasp II Ref. 126710GRNR, with a black and grey ceramic bezel insert, which debuted final 12 months in a 904L stainless-steel case at $10,700 on an Oyster bracelet, and $10,900 on a Jubilee bracelet — the costs at the moment are $10,800 and $11,000, respectively. That’s a rise of $100 on every mannequin or lower than a 1% enhance, at 0.94% and 0.92%, respectively in comparison with 2024.
As one other instance, the Explorer II Ref. 226570, went from $9,650 in 2024 to $9,750 in 2025. Once more, only a $100 enhance, which represents a 1% enhance.
From 2024 to 2025 — one of the fashionable watches in existence — the Rolex Daytona Ref. 126500LN rose within the US from $15,100 to $15,500, which marks a 2.7% enhance 12 months over 12 months.
By comparability, Rolex raised US watch costs in 2023, by a median of three.4%.
Screenshots by Rolex.
