To assure the authenticity of Licensed Pre-Owned Rolexes — and to guard the model — Rolex is keen to go above and past.
All Licensed Pre-Owned Rolexes are serviced on the Official Rolex retailer after which despatched to Rolex in every respective nation, to be absolutely disassembled, authenticated, after which despatched again to the retailer to be bought.
In keeping with Rolex, “Solely Rolex can affirm the authenticity of a Rolex watch. Because of this any pre-owned Rolex watch that’s a part of the Rolex Licensed Pre-Owned program should return to the model’s workshops, the place its authentic configuration is rigorously verified. It’s absolutely disassembled, permitting every element, from the case and bracelet to the motion, to be meticulously checked and authenticated.”
Additional steps like sending the watches to Rolex and again to the retailer, actually add value to the ultimate promoting value, in addition to extending the time it takes to show over (promote) every watch, however this manner you’re assured it’s a 100% genuine Rolex and never a Frankenwatch.
Logistically, there’s important infrastructure (and value) required to run the Rolex Licensed Pre-Owned program, and no different model has this skill at scale, at the moment.
Maybe, another reason Rolex is the main Swiss watchmaker.
Pictures by Rolex.
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