Is Rolex actually popping out with an all-new mannequin known as the Land-Dweller?
An abundance of clues counsel the Land-Dweller might be introduced on April 1 — a lot in order that even the grumpiest writers could have a tough time denying it.
First, Rolex utilized for a trademark on “Land-Dweller” in 2023, which you’ll be able to view right here.
Second, are the teasers Rolex has been operating of a timepiece with a fluted bezel, sapphire caseback, and a splash below the Coronet on the crown (suggesting this can be a Twin lock mannequin, in stainless-steel or stainless-steel/yellow gold).
Third, are pictures of longtime Rolex ambassador Roger Federer carrying what seems to be a modernized Oysterquartz-inspired design. Maybe Rolex appreciated how Omega has been teasing future watches on the wrist of Omega ambassador Daniel Craig (right here and right here) and determined they’d do the identical. Similar to with Omega, this seems to be a kind of leaks, that’s not likely a leak.
Fourth, are what seem like official solider photographs of what appears like the identical watch seen on Federer’s wrist, with “Land-Dweller” clearly stamped on the white honeycomb dial.
With the introduction of the caliber 7140 in 2023 inside Rolex’s 1908 gown watch, it was solely a matter of time earlier than we noticed this motion utilized in different watches.
Though you could have by no means heard about it, Rolex’s sister firm, Tudor, has a mannequin known as the Royal that resembles the unique Rolex Oysterquartz. Nevertheless, if a Land-Dweller does land, it’s more likely to be nearer in value to a different watch with Royal within the identify.
I’m referring to the Royal Oak, in fact. With the proud Audemars Piguet workforce in Le Brassus regularly rising its wholesome share of the posh angular built-in bracelet market — to not point out the up-and-coming IWC Ingenieur — even with important competitors, Rolex seems to have lastly determined to take its slice.
Yeah, the Land-Dweller with its fluted bezel and a splash below the crown, is the betting (-) favourite with the best odds to be launched this Tuesday in Genvea at Watches and Wonders 2025.
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