It may not be part of the much-anticipated Skims beauty line, but the Kim Kardashian-led shapewear brand’s newest launch falls squarely in the beauty space.
On July 29, the brand unveiled its Seamless Sculpt Face Wrap for $48 on its website. Now sold out, the product features “sculpting fabric” and collagen yarns for jaw support, and is described as a “must-have addition to your nightly routine.”
The piece taps into the “morning shed” trend on TikTok, where influencers show off the wide range of face, skin and jaw-enhancing accoutrements they wear at night including jawline-lifting straps, overnight sheet masks and mouth tape.
In March 2025, Skims purchased Kardashian’s beauty line Skkn by Kim from Coty and shut it down on June 29 to make way for an upcoming Skims beauty line that is expected to launch next year.
Learn more:
Skims Buys Kim Kardashian’s Skkn by Kim
Kardashian’s shapewear brand is planning to launch its own beauty line in 2026.
