Nowadays “trend month” comes with such a torrent of social media protection that every part blurs collectively by the tip of the season. That’s the issue System journal says it’s aiming to resolve with a brand new bi-annual, System Collections, which is able to provide a “time capsule” of key seems from the most recent spherical of girls’s ready-to-wear reveals, with context from key trend critics and different trade insiders.
The idea isn’t precisely new. For years, earlier than social media rewired the best way trend followers eat the reveals, main ladies’s glossies revealed collections titles (Vogue nonetheless does in some markets like France), however these sometimes used present runway pictures and dropped when the garments arrived in shops, many months after the reveals.
System Collections’ launch problem — which is centred round an 82-page portfolio of “whole seems” from the Autumn/Winter 2025 collections, shot by Mark Kean and styled by Vanessa Reid, with casting by Piergiorgio Del Moro — lands Monday, about ten weeks after the tip of the final “trend month.” Future points will drop as quickly as 4 to 5 weeks after the reveals finish.
The brand new title, which has 30 pages of promoting in its launch problem, might show a useful supply of latest income for System, which has gained over trade professionals and trend followers alike with its insidery editorial line and sharp artwork path, however struggled to construct a sustainable enterprise in a fast-changing media panorama.
The Anglo-French journal was reacquired by co-founders Elizabeth von Guttman, Jonathan Wingfield and Thomas Lenthal in December after the London-based entity which revealed the title was positioned into liquidation.
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System Co-Founders Reacquire Journal
Elizabeth von Guttman, Jonathan Wingfield and Thomas Lenthal have purchased again the title after its writer was positioned into liquidation final month. System will launch its subsequent print problem in January.
