Can Vans Recapture Its Cool?

Can Vans Recapture Its Cool?

Vans is throwing its basic sneakers in a blender.It reworked its staple Outdated Skool by outfitting it with rugged Vibram mountain climbing soles, ultra-strong Dyneema cloth uppers and a rotary lacing system. One other model swapped the shoe’s canvas higher for a...
How Manufacturers Make the Most of Pattern Gross sales

How Manufacturers Make the Most of Pattern Gross sales

Veteran style publicist Kelly Cutrone remembers a time when it was frowned upon for manufacturers to promote their end-of-season gross sales.“It simply was one thing for individuals within the trade,” stated Cutrone, founder and chief government of public relations...