EXCLUSIVE: The Toronto Worldwide Movie Pageant goes deeper into TV and making Primetime greater. The Pageant has a TV part known as Primetime and TIFF execs advised Deadline they plan to extend the choice by 40% for 2026.
Appropriately, the information got here out of MIPCOM, the Cannes TV market that’s operating this week. The setting was becoming, as TIFF was on the bottom assembly the TV business forward of subsequent yr’s launch of TIFF: The Market.
TIFF and Deadline hosted a networking reception with consumers and distributors and we caught up with the TIFF execs on the town, Judy Lung VP, Technique, Communications & Stakeholder Relations and Geoff Macnaughton, VP of Trade and Theatrical Programming.
They advised us that the Primetime part will develop by 40%, that includes roughly 14 collection subsequent yr.
This yr’s Primetime lineup had six world premieres together with The Lowdown, which opened the part, Netflix’s Mae Martin collection Wayward, Black Rabbit starring Jude Legislation and Jason Bateman, and Origin: The Story of the Basketball Africa League, which was the one documentary collection.
Macnaughton advised friends on the TIFF-Deadline reception that a number of of this yr’s Primetime reveals racked up offers after their TIFF exhibiting. That’s an vital level for the MIPCOM crowd, notably as TIFF readies the launch of its personal market in 2026.
TIFF: The Market will span TV, movie and next-generation content material and is a notable new addition to the calendar. “This yr, our fiftieth has been a extremely thrilling alternative to have a good time how far we’ve come, but additionally to look forward and ignite our imaginative and prescient for the following 50 years and past,” Lung stated. “This imaginative and prescient for the long run is centered round a dedication to deepening TIFF’s help of the worldwide leisure enterprise, together with the launch of an official content material market on the Pageant subsequent September.”
Macnaughton added: “We’re at all times in search of collection which are issues we now have by no means seen earlier than, and which are going to shock folks, but additionally [projects] which are in search of distribution. And we’re leaning into this concept of designing a content material market and constructing not solely what we do within the movie aspect of issues, but additionally rising what we do on the collection aspect, that’s actually vital to us.”
TIFF: The Market will run September 10 by means of 16. The venue is TBC, however because it comes collectively TIFF has assembled a committee of business advisors together with TV execs from BBC Studios and Blue Ant.
