Q-commerce firm Instacart has inked a partnership with Ulta Magnificence that can supply same-day supply from any of the specialty retailer’s 1400-plus US doorways, the corporate introduced on Wednesday.
Clients will have the ability to store Ulta’s vary of cosmetics, perfume, skincare, hair care and physique care and dietary supplements by means of the Instacart app, earn Ulta Magnificence loyalty factors, and obtain their deliveries as rapidly as in an hour.
Launched in 2012 to supply same-day grocery supply, Instacart has since partnered with over 1500 nationwide, regional and native retailers to develop its product assortment and emerge as a serious participant within the burgeoning fast commerce (or Q-commerce) economic system. In 2024, the corporate additionally introduced partnerships with The House Depot to supply dwelling enchancment items and UberEats to offer restaurant supply.
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Is Q-Commerce the Subsequent Huge Magnificence Alternative in India?
‘Fast commerce’ apps that ship merchandise in simply 10-20 minutes are already standard in Indian cities with specialists predicting double-digit gross sales development for the channel within the years forward.
