Chanel has named Hindi movie star Ananya Panday as its first-ever model ambassador for India, because the nation emerges as a focus for the worldwide luxurious business.
In simply six years, the 26-year-old has grow to be considered one of her era’s most outstanding stars and trend icons. Daughter of actor Chunky Panday and actuality TV character Bhavana Pandey, the actor has earned crucial acclaim and business success via her performances in “Name Me Bae” (2024), “Kho Gaye Hum Kahan” (2023), and “Gehraiyaan” (2022).
Panday’s appointment was broadly anticipated by business consultants, following her look at Chanel’s Spring/Summer time 2025 present in Paris. Her frequent outings within the model — noticed at occasions like BoF’s Mumbai dinner — alongside common model mentions to her 25.9 million Instagram followers and being styled within the model for current covers of Vogue India and Grazia India, signalled a budding affiliation.
In 2005, Chanel was among the many first luxurious manufacturers to enter India. It has since constructed a quiet but regular presence within the nation — a trend boutique in New Delhi, seven perfume and sweetness shops throughout cities together with New Delhi, Noida, Gurugram, Mumbai and Bengaluru, three airport retail touchpoints, and the launch of e-commerce final 12 months.
“Ananya characterises a era of evolving tastes and fiercely impartial identities who navigate the world with their curiosities,” Chanel solely advised BoF. “Her values resonate with Chanel making her the right option to characterize the home.”
Based on Panday, the model embodies “the essence of private liberation, empowering one to boldly embrace their individuality with timeless magnificence.”
Aligning with an ‘It lady’ like Panday underscores the model’s efforts to strengthen its presence within the India market whereas additionally participating a youthful era of buyers. Annual luxurious items spending by Indian shoppers is predicted to roughly triple by 2030, reaching €25 to €30 billion ($28-32 billion), in line with Bain & Firm.
Panday can be the face of Swarovski and has beforehand fronted Jimmy Choo’s India campaigns whereas endorsing a various portfolio of manufacturers like Lakmé, Beats and Timex.
Whereas current years have seen tie-ups between luxurious manufacturers and Indian actresses akin to Sonam Kapoor (Dior), Alia Bhatt (Gucci), and Deepika Padukone (Louis Vuitton, Cartier), Panday is the primary of her era to safe a prestigious ambassadorship with a heritage model like Chanel.
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Trend manufacturers like Dior, Ralph Lauren and Jimmy Choo are cosying as much as a brand new era of actresses, socialites and aristocrats who seize the zeitgeist in India’s quickly rising luxurious market.
