NEW YORK — Hi there from New York Metropolis the place our group staged one other profitable BoF Skilled Summit on Friday, this one inspecting how briskly rising applied sciences like generative AI, web3 and spatial computing are reshaping trend. Gathering with our group at occasions like this can be a key a part of BoF’s mission to open, inform and join the worldwide trend, luxurious and wonder industries.

It’s been simply over 11 years since we first started our journey as a enterprise and this week introduced vital international recognition that I’m delighted to share with you: The Enterprise of Style was named one of many “World’s Most Revolutionary Firms of 2024″ by Quick Firm.

That is an honour we first held in 2015, early on in our journey as a enterprise, when BoF was pioneering what a worldwide digital-first trend media firm might be. The truth that, 9 years later, BoF continues to be recognised for being one of the modern corporations on the earth, is a testomony to the imaginative and prescient and exhausting work of our unbelievable group who’ve stayed true to our mission whereas experimenting with new applied sciences like synthetic intelligence to additional construct a sustainable enterprise in a difficult media setting.

The Quick Firm article accompanying the accolade particularly highlights the modern work being performed by BoF Insights, our knowledge and advisory assume tank, which not too long ago created The BoF Model Magic Index, powered by, which ranks luxurious and trend labels utilizing AI-driven evaluation of tens of hundreds of social media posts.

“The rating confirmed how synthetic intelligence might help trend manufacturers measure worth, not simply attain, whereas demonstrating how a media model can leverage AI so as to add reader worth slightly than erode belief with AI-written information articles,” wrote Quick Firm’s Nicole Laporte. “Utilizing an AI software powered by Quilt.AI, the examine analysed greater than 70,000 social media posts over three months to see how intently a trend model’s identification mirrored its target market.”

You may see this identical dedication to innovation and excellence in our day by day evaluation, recommendation and insights from BoF Skilled. Our luxurious beat helmed by luxurious editor Robert Williams had an particularly busy week with the bulletins that Dries Van Noten is stepping again from his namesake label, Pierpaolo Piccioli is leaving Valentino, Kering is anticipating a 20 p.c gross sales drop at Gucci within the first quarter and Hermès is dealing with a class-action lawsuit for allegedly requiring customers to purchase objects from different product classes earlier than they’re allowed to purchase a sought-after Birkin. And editor-at-large Tim Blanks examined the “triumph, tragedy and cancellation” of the late designer Claude Montana, who was buried at Père Lachaise in Paris on Friday morning.

Over at The Enterprise of Magnificence, helmed by govt editor Priya Rao, we dissected the information that Selena Gomez’s Uncommon Magnificence has employed Goldman Sachs and Raymond James to discover exit choices, together with a possible IPO; examined the success of Sol de Janeiro past its best-selling Bum Bum Cream; and introduced the launch of Sisley’s first new model, Neuraé.

And that’s simply luxurious and wonder! In sustainability, chief sustainability correspondent Sarah Kent’s examined the importance of a brand new French invoice that, if handed, would tax quick trend like cigarettes and and on the retail beat Daniel-Yaw Miller’s defined what the return of founder Kevin Plank means for sportswear large Underneath Armour.

As Quick Firm wrote, “BoF’s regular stream of trade information and knowledge, has made its personal model indispensable to the 640 trend and wonder corporations that subscribe to BoF, together with greater than 100,000 paying members in 2023.”

I’d prefer to congratulate our total group for this vital recognition, and want to thanks, our international group, for supporting our journalism. We can not do the work we do with out your continued assist. Should you’d like to hitch our membership group please subscribe right here or contact us if you happen to’d prefer to be taught extra about group or company-wide subscriptions to BoF.

This Weekend on The BoF Podcast


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As efficiency coach to England’s nationwide soccer group, the Royal Ballet and lots of extra successful groups, Owen Eastwood faucets into his Māori heritage to assist teams foster a way of togetherness and drive efficiency.

I first realized of Owen’s work from Tim Brown, the co-founder and chief innovation officer of Allbirds, an organization which has been on a rollercoaster of ups and downs because it went public in 2021.

This week on The BoF Podcast, Tim and Owen be part of us to look at Owen’s highly effective strategy to creating excessive efficiency groups.

Imran Amed, Founder, CEO and Editor-in-Chief, The Enterprise of Style

P.S. Be part of us subsequent week on 26 March at 16.00 BST / 11:00 EDT for a BoF Skilled Masterclass that explores the subject of one in every of our newest Case Research, “The Artwork and Science of Retail Retailer Success.”

Plus, listed here are my different high picks from our evaluation on trend, luxurious and wonder:

1. Can Gucci’s Turnaround Plan Nonetheless Work? This week, Kering flagged gross sales had been down 20 p.c at its flagship model, knocking confidence within the group’s turnaround technique. ‘A extra drastic resolution is required,’ one analyst wrote.

Gucci store interior.

2. Pierpaolo Piccioli Is Exiting Valentino. A brand new inventive configuration might be introduced quickly, the Roman couture home mentioned.

Pierpaolo Piccioli walks the runway during the Valentino Menswear Autumn/Winter 2024/25 show at Paris Fashion Week in January 2024.

3. Dries Van Noten to Step Down. The Belgian designer will step down as inventive director of his namesake trend home following its June menswear present, he introduced in a letter to trend editors Tuesday.

Dries Van Noten during the Dries Van Noten Menswear Autumn/Winter 2024/25 show at Paris Fashion Week in January 2024.

4. Case Research | The way to Flip Knowledge Into Significant Buyer Connections. Earlier than trend companies can put synthetic intelligence to work or goal the suitable customers on-line, they want good knowledge and a deep understanding of who their prospects are and what they need. This case examine presents a information for manufacturers that wish to really know their buyer, permitting them to make smarter choices that serve customers and drive outcomes.

Introducing BoF's latest case study. How to Turn Data Into Meaningful Customer Connections.

5. What Would Occur if Style Have been Taxed Like Cigarettes? France is urgent forward with a ‘game-changing’ invoice that may impose a ‘sin tax’-style penalty on fast-fashion merchandise as excessive as €10 per merchandise by 2030.

A model wears a light brown wool scarf, a brown fluffy bomber jacket, a brown leather bag, outside Chloe, during Paris Fashion Week.

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