At the moment on the weblog we now have entrepreneur and enterprise girl Maguire Amundsen.

You could have heard of her company, The Gracefull Venture or her crisp, refreshing rosé @socialbirdrose. She’s right here to inform us about each, but in addition her journey in getting there.

From small city residing, to large metropolis college, studying to change into a physician, then altering her thoughts, working at Nation Music TV after which changing into Kylie Jenner’s Assistant, she is aware of a factor or two about embracing change and following your intestine.

On this put up Maguire shares her recommendations on the best way to see each single job you’ve as a constructive and what you’ll be able to take from it. From doing all your easiest even when it’s getting your boss to espresso, to networking, to the corporate you retain, she is letting us in on the issues she’s discovered alongside the best way.

With that, let’s welcome Maguire to the weblog


I used to be requested to introduce myself and speak a bit about my journey so let’s see – if we need to begin from the start, I used to be born and raised in Oklahoma Metropolis, OK and went to the identical grade college and highschool that my grandparents and mother went to. Not one, however two of my oldest, bestest mates relationships have been shaped lengthy earlier than any of us have been even born. Our grandfathers have been greatest mates – since 2nd grade!

I say this all to color an image of the form of group I grew up in. Tight knit, Friday Night time Lights, generational friendships. To say I beloved the place I grew up is an understatement. It’s humorous what you respect as you become older. I’m so grateful for my expertise rising up with all my mates residing proper across the nook. Each time I inform somebody I’m from Oklahoma I normally get the identical look – confused – or possibly not confused however somewhat like “oh I’ve by no means met anybody from Oklahoma.” I typically say Oklahoma Metropolis is one of the best stored secret. Nobody on the skin is aware of how nice it’s till you’re in it. I cherish all of the reminiscences I’ve made, classes I’ve discovered and mates which might be household in Oklahoma. They’re my folks. 

Okay quick ahead by grade college and highschool, I attended Vanderbilt College in Nashville, TN. Longing to discover outdoors of Oklahoma, Vanderbilt was the proper place for me… effectively not less than it turned out to be. I attended Vandy my freshman yr with the intention of changing into a physician. My grandmother and a few shut folks in my life had suffered from most cancers and I had spent years in highschool shadowing an oncologist and really believed that was the trail for me. Lengthy story quick, I did a variety of soul looking my freshman yr. Realized the trail I had set forth for myself for so long as I can keep in mind was NOT it. I used to be scared as hell and it confirmed. My freshman yr of school was the toughest yr I’ve ever had in my life however trying again, I wouldn’t change a factor. It taught me who I’m, who I need to be and what I need to do. 

By tears, a robust assist system and religion, I noticed it was okay to alter my thoughts. I made a decision I wished to work within the media/leisure business, on the enterprise aspect and so I graduated with a level in Human and Organizational Growth with a concentrate on Management and Organizational Effectiveness. Wow that’s a mouthful. Each particular person with that diploma has their very own model of what it’s precisely however my tackle it’s downside fixing, enterprise constructing, relationship constructing by understanding how folks work and truthfully simply understanding folks on the whole.

Whereas at Vanderbilt I labored for Nation Music Tv. What began as an internship grew right into a part-time job and extra classes than I might ever dream of studying. I labored on numerous productions such because the CMT Awards, Artists of the Yr and Crossroads. I fell in love the push of manufacturing one thing – placing in every part you needed to a launch after which watching it thrive. My senior yr of school I additionally flew to LA and labored on the 59th Grammy Awards – that solidified what I assumed I already knew – I needed to transfer to LA.

Inside 12 days of graduating Vanderbilt, I moved to LA, arrange my first one-bedroom storage residence in Pico-Robertson and began as an assistant at WME – I feel it’s known as Endeavor now – within the music division. 

They are saying working at a expertise company is like grad college – you receives a commission barely something, you’re employed lengthy hours and also you’re on the backside of the meals chain doing the work nobody else needs to. What they are saying is correct. If you begin at any expertise company, you begin within the mailroom delivering mail. Within the music division particularly, you accumulate ticket counts for the way the company’s artists’ exhibits are promoting. That was me. Emailing and calling venues throughout American day by day to get up to date counts. I’ll be trustworthy – two weeks in and I assumed I needed to stop. Fortunately, I caught it out and it was the one neatest thing I might have achieved for my profession. I did transfer as much as be an precise assistant to 2 completely different brokers throughout my time there. I discovered a lot, cried somewhat and met so many individuals. It really formed me into the best way to put your head down and work laborious.

From there I used to be employed by Brent Bolthouse who was simply the boss I wanted coming from such a company world. He was stuffed with vitality, keen to show me and genuinely an unbelievable particular person. My work with him didn’t final so long as I assumed it will as a result of after I wasn’t anticipating it, I got here throughout a chance to interview for a job that might utterly change the trajectory of my profession. 

Having the chance to work for Kylie Jenner as her Govt Assistant is without doubt one of the biggest experiences I’ll ever have. She not solely taught me a lot from a enterprise perspective, however she additionally opened a brand new lens of my creativity and for that I’m eternally grateful. I had the nice honor to have had her as a mentor and really feel much more honored to name her an in depth pal. 

Covid was a wild experience and it taught me a lot about who I’m, what I would like and the place I need to be. It took me awhile however as quickly as I made a decision I wished to dwell nearer to dwelling, I knew it was the fitting alternative. Leaving LA was one of many scarier selections I made – feeling uncertain of what my profession would maintain however very certain that I wished to be close to my household. 

From LA I moved to Dallas, about 3 hours from my hometown, and began my very own consulting firm, The Gracefull Venture. I need to say this was scary too however I really feel like I preserve utilizing that phrase. It was although! I didn’t know if anybody would need to work with me or belief me with their enterprise. What I did know is that I used to be good at getting shit achieved. Venture managing, making issues occur for folks. Hiring assist with out having to rent in home. That’s the place my consulting firm was born and boy has is taken me to lovely locations. 

I’ve labored with manufacturers comparable to Knorts + Alexa Kelley Jewellery on new launches, packaging refreshes and occasions in addition to smaller initiatives like operational streamlining and assistant coaching for Marianna Hewitt and Lauren Eire from Summer season Fridays. Certainly one of my present initiatives is consulting on a model named Bondell, a make-up brush subscription firm that delivers new make-up brushes to your door each three months. Do you know even routinely cleaned make-up brushes can harvest skin-harming micro organism like e.coli and staph an infection? For more healthy, happier pores and skin and optimum make-up software – you want Bondell. 5 brushes + a make-up sponge for $68. Delivered on to your door. Don’t be soiled darling. 

This company additionally took me to change into a Co-Founding father of a rosé from Provence, named Social Hen. Teaming up with my enterprise companion and pal, Anna Cameron, we sought to create a product that introduced folks collectively, cultivated a group and enriched the lives of these it touched. I’ll say the alcohol business is just not for the faint of coronary heart, but it surely additionally makes it that a lot sweeter while you see your product out there, figuring out how laborious you labored to get it there. We see ourselves standing out within the rosé class as a result of we aren’t only a rosé. We’re a life-style model with a concentrate on the artwork of internet hosting, making reminiscences and celebrating the great thing about life. This model has taught us a lot about ourselves and the form of product we need to produce for our Social Birds. We labored laborious on the mix, ensuring each word was good, preserving the sugar low and the end crisp. 

We’re so excited to lastly share it with everybody. You should buy on our web site and we ship to 48 states!!! So go have a glass of rosé and giggle with your pals, have a date evening together with your companion or run a shower and revel in some alone time. Please word – that is only the start for our model! What began as a love for wine has developed right into a love of making magical moments and all of the particular items that go into that. 

Social Hen has allowed me to discover new avenues of enterprise I by no means noticed coming. It has taught me a lot concerning the worth of the product you set on the market, particularly when it has your title tied to it. I’m so pleased with what Anna and I’ve created – I hope you find it irresistible as a lot as we do!

I can even say that I couldn’t have achieved any of this with out the love and assist of my family and friends, particularly my mother and my life companion, Andrew. The assist from the 2 of them these previous couple of years has been every part I wanted, particularly whereas Andrew and I welcomed our biggest pleasure, our child boy Woods (who’s now 1)! 

OK that was actually lengthy, however I wished to point out how lengthy it may take to seek out and even change your ardour or what you really need to do. With that I need to share some issues that I discovered alongside the best way. So it doesn’t matter what job you’re in proper NOW, or what job you’re making an attempt to get or what enterprise you’re making an attempt to start out, listed below are some issues to remember:


There’s that saying “costume for the job you need” however I say work for the job you need.

No job is just too large or too small if you end up working for one thing you need. Have to select up espresso? Make it one of the best espresso your boss has ever had. That’s to not say that you just shouldn’t know your price, however placing within the effort if you end up constructing your profession is of the utmost significance. I’ve handled those that gained’t do a job as a result of it’s not of their job title and that’s simply not the sport for me. It doesn’t matter what workforce you’re on or who you’re working for, you’re all working for a similar aim. Step up and get shit achieved

You possibly can’t watch the clock if you end up constructing your profession

Please don’t come for me about work-life steadiness as a result of I 100% imagine in that. HOWEVER – you’ll be able to’t watch the clock – and be prepared to go away as quickly because it strikes 5pm. There have been days I didn’t get dwelling till 11pm however I knew I stayed till the job was achieved. I by no means wished my bosses to really feel like I used to be speeding out the door. Your coronary heart needs to be in it – the hours add up – the dedication exhibits and that the way you construct the profession you need. 

Each alternative is a lesson discovered

LISTEN AND LEARN to these round you. Certain, books educate us rather a lot however there’s nothing like actual life expertise, studying out of your friends, your bosses, somebody you meet at a espresso store. Whether or not you’re studying a brand new ability or studying what NOT to do, all the time absorb info.

Join, Join, Join

It doesn’t matter what business you’re in, connecting with folks is a MUST. Whether or not you ask somebody to go seize espresso or put it on the market to acquaintances that you’re in search of a brand new job, connecting with folks is a very powerful factor you are able to do. Each particular person you meet is a brand new door opened. I additionally actually imagine in linked in connections. The quantity of individuals you’ll be able to join with due to mutual connections – the variety of doorways that has opened for me! I swear by it. 

Don’t take No for a solution.

Probably the greatest issues I’ve discovered in my jobs to this point is that if somebody says no then you’re speaking to the flawed particular person. I whole-heartedly imagine that. By no means go to your boss with an issue unsolved or not less than with out choices to resolve it. Get artistic, determine it out. I’m certain you already know somebody, who is aware of somebody, who is aware of somebody that may assist – there I’m going with the connecting once more!

Don’t be scared to strive new issues and alter your thoughts

After I went to school and determined I wasn’t going to be a physician I had a full freak out. I had been planning my entire life for that and all of the sudden every part I deliberate had modified. However THAT’S OK! It was the identical after I moved out of LA. I used to be scared as hell however I did it and take a look at me now. I’ve a profitable consulting company AND am the co-founder of Social Hen Rosé. Who knew!

Don’t really feel like you must all the time have every part discovered. Issues change and so do you – it’s a standard a part of life. Need to utterly change your profession path? Do it. The very last thing you need to do is look again in your life and remorse that you just didn’t strive one thing. 

Be taught who you’re working for

I do know I mentioned pay attention and be taught to every part round you earlier however I need to emphasize how essential it’s to be taught the particular person you’re working for. Know what’s essential to them, know after they need to go over issues, what sort of work they count on, the best way to manage their day to greatest serve them. Write down what they are saying! Sounds easy and I do know you assume you’ll keep in mind it however WRITE IT DOWN you’ll thank me later. 

Encompass your self with good folks

They are saying you’re a product of the 5 folks you’re round most and I imagine that to my core. You’re the firm you retain. Should you really feel such as you’re preserving dangerous firm then reduce the dangerous out of your life. At the moment, once we are surrounded by a lot unfavourable, it’s so essential to verify your interior circle solely brings positivity. Are you pleased with who you’re while you take a look at your 5 closest folks? I do know I’m, and I hope you’re too. 

Create an inspo board + write issues down

I do know it sounds tacky and really NYE of me however I really imagine in placing what you need on paper. Write issues down. I swear by it. When it’s written on a web page or represented in an image, it turns into a lot greater than a thought that’s in your head. It turns into actual. And that’s what we wish proper? For our inspirations to change into our realites?

Thanks for taking the time to learn my story and I hope you discover some inspiration by it, in addition to my ideas.

You possibly can undoubtedly discover me ingesting a variety of Social Hen Rose as we embark on our first birthday for the model. As a result of if there’s something I’ve discovered within the final couple of years it’s that life really is a celebration. It’s meant to be lived.

I promise, promise, promise (sure I felt the necessity to write that 3 instances) you’ll love Social Hen and the environment is creates. Like I mentioned earlier, you should purchase it on-line at our web site: – we even have a map to point out the place you should purchase it in shops. Be on the look out for brand spanking new merchandise launching from us too. We now have a lot extra instore for you. Additionally comply with us on Instagram: @socialbirdrose 

As for my company, I hope to at some point have a profession that resembles Emma Grede – with palms in a number of corporations – supporting them operationally and creatively. In case you are or know somebody thinking about hiring my companies, please e-mail me at – like I mentioned, it’s employed assist with out hiring inhouse. Whether or not that’s operational streamlining, new launch, you title it and I can seemingly do it – or know somebody that may! Certainly one of my favourite issues to do is assistant / workers coaching and serving to set a schedule for the workforce to work most effectively. Whether or not that’s main as much as a launch or a basic reset.

Be at liberty to attach with me on socials too! @maguireamundsen on IG and TikTok.

Once more, thanks for studying!




We love Maguire’s outlook on approaching every part as a studying alternative regardless of the place you’re at. Additionally, it’s SO okay to alter your thoughts, though it may be scary. Have you ever ever gotten deep into college or a career solely to seek out out it wasn’t for you? Tell us your expertise under.

x, The Skinny Confidential workforce

+ Be taught the best way to construct a private model.

++ Suggestions for feminine entrepreneurs.