New yr, new feed?
As we speak on the weblog we have now a put up from Julia Broome that may actually mild a fireplace in you. You’re going to complete this put up, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her prime tricks to optimize your content material technique with examples and tangible ideas which you can simply apply to your personal content-creating life. Full with pattern calendars and ‘pillars’ to reference, this put up is filled with worth.
When you have but to fulfill Julia she is a powerhouse relating to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the following degree, Julia has now launched her personal programs and instruments to carry her methods of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years outdated, grew up in Los Angeles, graduated prime of my class at UCLA, and am somebody who might spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for a bit over 7 years which, because the cliché goes, is under no circumstances what I went to varsity to do. Nevertheless, how I obtained right here is just too serendipitous to not share. To take you again for a second: A few month or so earlier than graduating, I used to be trying to find an internship alternative that will assist me stand out for graduate college. On the time, it was really the wild wild west in social media: Influencers and bloggers had been popping up left and proper and although I used to be intrigued by the social media discipline, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none apart from, Lauryn Bosstick, and he or she was interviewing a wellness influencer who additionally had a PhD in pharmacy. I bear in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a couple of month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first shopper, which modified the whole trajectory of my profession… I feel it’s protected to say that Lauryn is a large cause why I’m within the place I’m at this time – The truth that I’m now writing a weblog put up for the TSC neighborhood is simply the cherry on prime in probably the most full circle state of affairs!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desirous to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably might: from working freelance to working at an company, dealing with large product launches, orchestrating model offers, producing efficient search engine marketing methods and MUCH extra. You title it, I’ve finished it.
For everything of my profession, I’ve been extraordinarily behind the scenes and took pleasure in rising my purchasers’ accounts with out anybody understanding who I used to be or what I did. Nevertheless, final yr, I made a decision to place myself on the market on TikTok to share all of my ideas, methods, classes, and recommendation I’ve collected through the years. I discussed this earlier, however I’m a analysis girlie via and thru, so my intention with beginning my very own account was to share REAL social media recommendation that truly works: no B.S, no false guarantees.
On that very same observe: I additionally began a social media course for each social media managers and aspiring content material creators to attain success and created a social media planner to assist creators and creatives keep on monitor. This yr, I began posting on Instagram, in addition to TikTok, and have created a neighborhood of virtually 240k mixed followers on each platforms. Whereas serving to my purchasers is wonderful– I’ve by no means felt extra fulfilled serving to my neighborhood lastly get to the following degree with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most bold, entrepreneurial, good, and pushed folks on the market and I’ve at all times appreciated Lauryn’s hustle and anti-cookie-cutter method, so on that observe… Let’s discuss optimizing your content material technique and squeezing the *most* juice as attainable out of your content material.
Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media development is not straightforward and in case you don’t know how you can work smarter, not tougher, you’ll seemingly burnout. The secret’s understanding how you can really optimize your content material technique so that you simply’re not working round like a headless hen consistently pondering: Sh*t I haven’t posted something at this time!!! What am I going to do/what am I going to put up??!! In the event you really feel referred to as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You may’ve heard different folks inform you that you have to “area of interest” down or in different phrases: choose one subject to give attention to and keep on with that. Nevertheless, that has by no means, and can by no means, be the recommendation I might give to you. In my view, that’s a short-term technique that may simply trigger you to really feel such as you’re caught speaking about the identical factor over and time and again!
As a substitute, I’ve at all times believed in having one content material anchor and 4-5 extra content material pillars so that you’ve a spread of subjects which you can discuss. So let’s say your important focus is magnificence however you additionally produce other subjects you need to share on social media. Your content material anchor could be magnificence and your content material pillars could possibly be one thing like: wellness, dwelling decor, and way of life. So step #1 is to sit down down and take the time to outline your content material pillars so that you simply’re actually clear on what you’ll be repeatedly posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, folks miss the mark on having a robust content material plan. I extremely advocate creating an editorial calendar that may act as your roadmap to be able to be certain that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step additional easy for you, I’ve included a pattern editorial calendar under so that you can get an thought of what this could seem like.
Fast observe #1: The primary factor I would like you to note is that your content material anchor (which we established as magnificence) is often mirrored twice whereas all the opposite content material pillars are often unfold out evenly, solely as soon as. That’s as a result of your content material anchor is often going to be one thing you focus extra on. #2: Social media just isn’t a one-size-fits-all so this editorial calendar is completely going to look completely different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Aside from all of them being massively profitable social media girl-bosses? All of them squeeze probably the most out of their content material and so they simply so occur to make use of an especially comparable content material formulation. By now, we all know that I like to do my analysis – Which is how I found that every one three of them have created a formulation to make sure that they’ll squeeze 4-5 movies out of ONE video idea. I do know the TSC neighborhood loves a “work smarter, not tougher” state of affairs so that is proper up your alley– and to take out any guess work, I’m going to offer you an precise breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The most typical magnificence idea in the intervening time is “Get Prepared With Me” movies – So let’s run with that. Right here’s how you can get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM
This might be a fast 30 second video displaying the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM
This might be an extended 1 minute video that will present your entire make-up course of or that will present you doing all your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES
This might be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and many others).
Video #4: REPLY TO A COMMENT
Ideally, somebody would ask you to see your remaining look, to point out your outfit, to point out how you probably did the blush method, and many others. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME
This might be an extended 1 minute video that will present you taking all the things off, doing all your PM skincare routine, and many others.
And voila, now you’ve 5 items of content material for the value of 1. THAT is the way you optimize your content material to the fullest and this sort of formulation can and ought to be utilized to ANY class of content material (health, spirituality, well being, trend – something + all the things). This, alone, is a goldmine relating to content material optimization however there are two extra steps that may actually take you to the following degree.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we wish it to be on fireplace – So let’s run via a brief breakdown of how you can know what to put up to Instagram vs. TikTok. Spoiler alert: You should utilize step #3 to set you up for achievement so it’s mainly a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you simply’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’ll use the feedback of this put up to inform your viewers you’ve an extended make-up GRWM posted on TikTok to be able to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you can let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you ought to be utilizing the remark part to let folks know that you’ve the total GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s necessary in your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you possibly can let your viewers know that in the event that they need to see the total look, they’ll go to your Instagram.
Now, it’s protected to say your content material technique is on fireplace. The very final step is easy however positively a very powerful so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To start with, in case you made it so far and also you’re studying this: Simply know I’m pleased with you and that you simply’re going to be so glad you caught round. This remaining step is essential to optimize your content material technique as a result of it’s most likely a very powerful side of social media: posting CONSISTENTLY! The entire above steps imply nothing until you’re capable of keep on with a content material schedule that works for you so I went forward and created 3 completely different posting schedules which you can select from. I extremely advocate selecting the one which feels probably the most do-able to you after which working your manner up.
Now that you’ve all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the sort of content material technique that makes you are feeling such as you lastly have all of your geese in a row and are now not stressing about what to put up, when to put up, and which platform to put up it on. You’ll be able to thank your self for following these 5 steps, and you’ll thank me later when it really works.
Need extra social media recommendation identical to this?
I’ve beloved each second of delving into content material technique optimization with you and that is one thing I can discuss for DAYS so if you need extra recommendation identical to this: You’ll find me on Instagram and TikTok at @juliabroome – my DMs are at all times open you probably have any questions.
I hope you guys beloved this breakdown as a lot as I’ve beloved creating it for you. And in case you’re a content material creator desirous to go even deeper into this topic, my Content material Course could be good for you. Or in case you’re studying this as a social media supervisor who needs to achieve extra purchasers or learn to improve your SMM enterprise, I’d like to have you ever in my course neighborhood.
Both manner, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I will probably be launching one thing earlier than the top of the yr that would allow you to discover your dream job… Particulars to come back on Instagram however I’ll go away you with that. Completely happy content material planning!
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There you’ve it. Every part you have to take your social media presence to the following degree. Maintain us posted within the feedback under.
Within the meantime, remember to try Julia’s content material for much more worth. As you possibly can see, she delivers.
x, The Skinny Confidential workforce.
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OPTIMIZE YOUR CONTENT:
