The new Rolex Tower on Ginza’s Chuo-Dori Avenue in Tokyo is aesthetically impressed by its timepieces.

Designed by Gwenael Nicolas, the founding father of Tokyo-based design studio Curiosity — the Japanese Rolex flagship’s facade displays the corporate’s well-known fluted bezels. The interiors mirror the signature colours and aesthetics of the world’s most recognizable Swiss watch model.

Rolex Tower Ginza Tokyo facade

When you enter the four-story flagship retailer, with a singular construction and format designed by Japanese architect Nikken Sekkei — the timepiece inspiration continues with glass, steel, wooden, lacquer, and stone in wealthy hues of gold and inexperienced in every single place you look.

Rolex Tower Ginza Tokyo interior

The primary flooring incorporates a “Motion” gallery that introduces prospects to its catalog of in-house-made watch actions (calibers). The bottom degree flooring is devoted to offering service and exhibiting prospects this by way of a visual space with educated Rolex expert technicians at work.

Rolex Tower Ginza Tokyo interior

The higher flooring are designed for gross sales and hospitability and embody a big bar on the second flooring that appears out to the road under, plus personal and VIP gross sales areas. The flooring 5 and up are presumably for service and administration.

Rolex Tower Ginza Tokyo interior


Images by Satoshi Shigeta for Rolex.