The new Rolex Tower on Ginza’s Chuo-Dori Avenue in Tokyo is aesthetically impressed by its timepieces.
Designed by Gwenael Nicolas, the founding father of Tokyo-based design studio Curiosity — the Japanese Rolex flagship’s facade displays the corporate’s well-known fluted bezels. The interiors mirror the signature colours and aesthetics of the world’s most recognizable Swiss watch model.
When you enter the four-story flagship retailer, with a singular construction and format designed by Japanese architect Nikken Sekkei — the timepiece inspiration continues with glass, steel, wooden, lacquer, and stone in wealthy hues of gold and inexperienced in every single place you look.
The primary flooring incorporates a “Motion” gallery that introduces prospects to its catalog of in-house-made watch actions (calibers). The bottom degree flooring is devoted to offering service and exhibiting prospects this by way of a visual space with educated Rolex expert technicians at work.
The higher flooring are designed for gross sales and hospitability and embody a big bar on the second flooring that appears out to the road under, plus personal and VIP gross sales areas. The flooring 5 and up are presumably for service and administration.
Images by Satoshi Shigeta for Rolex.
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