She’s skilled within the media world and has completed high-profile initiatives by founding SickBird Productions in 2019, in accordance with the corporate’s LinkedIn profile. Her mission, alongside along with her staff, is to all the time create “scroll-stopping” content material for shoppers utilizing specialised approaches and instruments from her agency. Who is that this famend advertising and marketing guru? I’m thrilled to share unique insights with our readers at Social from Jade Watson of SickBird Productions. She shared her private understandings of the business and recommendation, whereas additionally emphasizing the significance of girls within the artistic area:

Meghan Forte: May you describe what impressed you to enter making a social and digital company?

Jade Watson:  What impressed me to create a social and digital company was my ardour for storytelling. I’ve all the time been captivated by the facility of tales, and watching social media democratize the art-form was one thing I knew I needed to be part of. Social media offers a novel platform to share these tales in each brief and lengthy types.

The accessibility of social and digital media permits creators to achieve an unlimited viewers, with distinctive platforms for each brief and lengthy type narratives. I like with the ability to produce high-quality content material that anybody can get pleasure from.

At SickBird, our mission goes past simply storytelling; we’re dedicated to championing feminine creativity and management. This skill to attach, encourage, and affect thousands and thousands is what drives me day-after-day.

Meghan Forte:  Why is a feminine’s perspective necessary to you not solely in advertising and marketing, but in addition in your management philosophy?

Jade Watson: A feminine perspective is important to me in management as a result of it transforms the historically masculine-dominated office tradition. We’ve been led to imagine that success requires a direct, “masculine” method, however I’m dedicated to integrating a human and female contact, particularly in one-on-one interactions with my staff. This method fosters a way more collaborative setting, the place everybody feels valued and invested.

In advertising and marketing, a feminine perspective is indispensable. Ladies make up half of the inhabitants, and with out our voices – campaigns lack authenticity. By deliberately embedding feminine viewpoints into our management and advertising and marketing methods, we be certain that ladies’s experiences are represented and valued.


Meghan Forte:  Are you able to share a few of your future aspirations for SickBird Productions?

Jade Watson: After all! At SickBird Productions, we now have bold plans for the longer term – increasing our branded content material, unscripted media, and podcasts divisions. This yr, we’re notably enthusiastic about rising our podcast community with progressive new exhibits whereas persevering with to boost our manufacturing companies for current ones. We’re devoted to growing content material that highlights feminine views. Trying forward, we aspire to broaden our podcast community, emphasizing these themes. We’re additionally dedicated to rising our slate of authentic content material, together with journey and journalism-based documentaries.

In case you’re like me and wish to know all the newest superstar information in addition to the ins and outs of public relations and advertising and marketing, studying from specialists like Ms. Jade Watson might be insightful. Thanks, Ms. Jade Watson, for sharing your time with Social The Way of life Journal.

Skilled Web site 

Contact Us Kind to SickBird Productions 

Info on Unscripted Content Creation Alternatives 

LinkedIn Profile to SickBird Productions 

Instagram Profile to SickBird Productions 

Instagram Profile to After Hours Podcast 

Hoo.Bee Profile for After Hours Podcast 

Jade Watson Forbes 30 Underneath 30 Profile

Pay attention to: After Hours Podcast, with Jade Wadson, Emily Blair Marcus, and Celeste Durve